Breakthrough advertising
Eugene M. Schwartz
Confessions of an advertising man.
David Ogilvy
Ogilvy on advertising
David Ogilvy
Manajemen periklanan
Rhenald Kasali
Advertising
Wells, William
Advertising copywriting
Philip Ward Burton
Scientific advertising
Claude C. Hopkins
Cashvertising
Drew Eric Whitman
Positioning
Al Ries
The Hidden Persuaders
Vance Packard
My life in advertising ; &, Scientific advertising
Claude C. Hopkins
The copywriter's handbook
Robert W. Bly
The Advertising Concept Book
Pete Barry
Subliminal seduction
Wilson Bryan Key
Tested advertising methods.
John Caples
Twenty ads that shook the world
James Twitchell
Hey, Whipple, squeeze this
Luke Sullivan
20 ads that shook the world
James B. Twitchell
Hey, Whipple, squeeze this
Luke Sullivan
Copywriting (Teach Yourself)
Jonathan Gabay
Contemporary advertising
William F. Arens
Bill Bernbach's book
Bob Levenson
The mechanical bride
Marshall McLuhan
Logo modernism
Jens Müller
Ogilvy on Advertising in the Digital Age
Miles Young
Alchemy
Rory Sutherland
Attention and interest factors in advertising
Harold J. Rudolph
Obvious Adams
Robert R. Updegraff
Scientific advertising
Claude C. Hopkins
Integrated advertising, promotion & marketing communications
Kenneth E. Clow
How to write a good advertisement
Victor O. Schwab
Advertising management
David A. Aaker
No regrets
Kathryn Ross
Be the Worst You Can Be
Saatchi Charles
Positioning
Al Ries
The Adweek Copywriting Handbook
Joseph Sugarman
Strong's book of designs
Charles J. Strong
Public relations
Jane Johnston
Copywriter's Handbook
Robert W. Bly
Advertising procedure.
Otto Kleppner
