Hey, Whipple, squeeze this
Luke Sullivan
Positioning
Al Ries
Contemporary advertising
William F. Arens
Basic marketing
William D. Perreault
Strategic marketing
David W. Cravens
You can't teach a kid to ride a bike at a seminar
David H. Sandler
Improve Your Copywriting
Jonathan Gabay
Brands and branding
Rita Clifton
Creative strategy in advertising
A. Jerome Jewler
Advertising media planning
Larry D. Kelley
Public relations theory II
Carl H. Botan
Fundamentals of Advertising, Second Edition
John Wilmshurst
Advertising theory
Shelly Rodgers
Public Relations and the Public Interest
Jane Johnston
BRAND FAILURES: THE TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME.
Matt Haig
Positioning: The Battle for Your Mind
Al Ries
The secrets of successful copywriting
Quinn, Patrick
Cases in Public Relations Management
Patricia Swann
Advertising and Integrated Brand Promotion
Thomas C O'Guinn
The hero and the outlaw
Margaret Mark
Marketing
Michael R. Solomon
How to advertise
Kenneth Roman
Advertising and Promotion
Chris Hackley
Gabay's copywriters' compendium
J. Jonathan Gabay
If you're not first, you're last
Grant Cardone
Research in media promotion
Susan Tyler Eastman
Review of marketing research.
Naresh K. Malhotra
Advertising, promotion & supplemental aspects of integrated marketing communications
Terence A. Shimp
Digital Advertising
Shelly Rodgers
Art of Client Service
Robert Solomon
Ultimate guide to Google AdWords
Perry S. Marshall
The ultimate guide to facebook advertising
Perry Marshall
Brand Seduction
Daryl Weber
Planning and Managing Public Relations Campaigns
Anne Gregory
And Now a Few Words From Me
Bob Garfield
Advertising
Chris Wharton
Designing brand identity
Alina Wheeler
Brand equity & advertising
Alexander L. Biel
Hey,Whipple, squeeze this
Luke Sullivan
Advertising Handbook
Helen Powell