Strategic brand management
Kevin Lane Keller
The hero and the outlaw
Margaret Mark
Experiential marketing
Bernd Schmitt
The origin of brands
Al Ries
The 11 immutable laws of Internet branding
Al Ries
The Culting of Brands
Douglas Atkin
Brand equity & advertising
Alexander L. Biel
Brand leadership
David A. Aaker
How to Style Your Brand
Fiona Humberstone
Brand marketing
william M. Weilbacher
Differentiate or Die
Jack Trout
Total Branding by Design
Paul Southgate
Advertising media planning
Larry D. Kelley
Brands
Susannah Hart
Brand spirit
Hamish Pringle
Reclame
Fons Van Dyck
Guerrilla Advertising 2 More Unconventional Brand Communication
Gavin Lucas
Advertising and Integrated Brand Promotion
Thomas C O'Guinn
BRAND ROYALTY: HOW THE WORLD'S TOP 100 BRANDS THRIVE & SURVIVE.
Matt Haig
Marketing Communications
Patrick De Pelsmacker
Eating the big fish
Adam Morgan
Building brand identity
Lynn B. Upshaw
Strategic brand communication campaigns
Don E. Schultz
From brand vision to brand evaluation
L. De Chernatony
Brand warfare
David F. D'Alessandro
Building brands directly
Stewart Pearson
BrandSimple
Allen P. Adamson
Brands
Adam Arvidsson
Branding (Marketing in Action)
Geoffrey Randall
The Handbook of British Pottery and Porcelain Marks
Godden, Geoffrey A.
The Real Power of Brands
Stuart Crainer
Made in America
John Gove
Romancing the brand
David N. Martin
Brand Leadership
David A. Aaker
Creating the Marketing Experience
Joe Marconi
Merkenmoe
Neil Boorman
Zikaron le-...Yitsḥaḳ [ben]...Mosheh Ḳnoler
Dov Knohl
Positioning the brand
H. J. Riezebos
Brands in the Balance
Kevin Drawbaugh
National Image & Competitive Advantage
Eugene D. Jaffe
